CODE19.AI
Impact
70%
// Engagement
45%
Growth is projected for AI-powered racing analytics in the next 5 years.
25%
//Sponsorship
Increase in brand sponsorships is driven by digital engagement.
the Prompt
To understand the landscape I conducted a comprehensive research phase to uncover digital trends, stakeholder needs, and user pain points within the motorsports ecosystem.
Analyzed leading motorsports websites and industry publications to identify best practices in fan engagement, AI integration, and digital storytelling.
Mapped out the motorsports digital landscape, identifying key players (fans, sponsors, engineers) and their influence before, during, and after race events
Evaluated the existing CODE19 site, revealing high bounce rates and short session durations, signaling a disconnect with both fan and sponsor expectations.
Gathered insights from fans, enthusiasts, and industry professionals through targeted surveys to validate findings and surface unmet needs.

INDUSTRY INSIGHTS
In the second phase, we shifted focus to direct engagement with drivers, engineers, and fans. By gathering insights from over 30 survey responses and conducting field studies at the Indianapolis Motor Speedway,

As a sponsor, I want to see clear data on team performance and partnership opportunities. On most racing sites, this information is either missing or buried.

I follow F1 teams like McLaren and Red Bull because their websites make it so easy to find race highlights and behind-the-scenes videos. With CODE19, I wish there.

I'm just getting into autonomous racing, and I want a simple way to understand the basics and see upcoming events.

As a potential sponsor, I need quick access to technical stats and partnership information. Right now, it takes too long to find what I need on the site, which makes it harder to evaluate opportunities with CODE19.

Secondary research




Key Oppurtunities
How might we provide users with real-time information about races, technical data, and their surroundings so they feel more secure and engaged?
How might we adopt a bold, motorsports-inspired visual identity to strengthen brand recognition and emotional connection across all digital touchpoints?
How might we better utilize waiting periods to provide users with enjoyable and value-adding A, such as live insights, BTS content or social engagement?
How might we design persona-driven user flows and content that cater to the unique needs of fans (B2C), sponsors/partners (B2B), engineers,
and drivers for improved engagement and satisfaction?
How might we solve this


Site Map

User Flows

Information Architecture

Design System

Wire frames
