Say hello to Ocusync
The all-in-one plugin that streamlines teamwork, centralizes feedback, and simplifies every step of video production.
Role
UI/UX Designer
Timeline
2025
Client
Media Core
Sector
Media Production
We began with in-depth interviews with 14 stakeholders producers, editors, cinematographers, and clients. We mapped the production pipeline, identifying key friction points where information broke down.
Through workshops, we explored two competing approaches:
Integrate with existing tools (Slack, Google Drive, Trello) for a lighter footprint.
Build an all-in-one hub to centralize all workflows within a single app.
Trade-off decision: We chose the hub model, prioritizing a unified experience over tool stack flexibility, because interview data showed users valued visibility and control more than preserving familiar tools.
Key Discoveries from User Interviews
User interviews were conducted with participants representing every stage of the production pipeline from production managers to end clients.
Workflows
Ocusync centralizes every aspect of media production, from real-time ticket tracking and equipment management to seamless client feedback.
Instant feedback & approvals
100% workflow transparency
Editor
Sam Tucker
Cinematographer
Andrew Mc Hill
Client
Roans Wedding
Thomas
Workflows
No more lost updates or scattered messages. Keep everyone in sync, accelerate production, and elevate your team’s creative output from planning to final delivery.
Integrated feedback from start to finish
Effortless handoff
Stay Effortlessly Informed with Smart Notifications
The notification system in Ocusync offers a simple, real-time way to stay updated on all critical project details. It highlights progress on tasks, upcoming deadlines, event schedules, new feedback, and handoff points all in a single glance.
Seamless Note & Reference Attachments
Users can create rich, threaded notes linked to specific scenes, shots, or tasks either before, during, or after a recording. Each note can contain creative feedback, technical directions, or production comments, and is easily tagged to the relevant timeline moment or asset.
Instantly upload and attach photos, video reels, sample audio, inspiration boards, or client-provided references. These files are always accessible from the context where they’re needed so every creative cue and idea is clearly documented and easy to find.
Comment & Progress Dashboard
Whether you’re checking in as a producer, editor, or manager, this screen keeps you and your collaborators aligned. You’ll know immediately what’s on track, what’s falling behind, and where to follow up all without digging through emails or spreadsheets.
By combining discussion, feedback history, and live status indicators, this dashboard turns fragmented updates into one actionable, easy-to-scan hub streamlining project management and keeping everyone in sync.
Gear Status & Management
Track expected return dates, asset reservations for upcoming events, and repair progress all in one dashboard. No more last-minute surprises or gear mix-ups before a big shoot.
By bringing transparency and control to gear tracking, this feature helps large or distributed teams avoid costly mistakes, ensure equipment availability, and keep every production running smoothly from planning to final wrap.
Integrating gear tracking and creative notes within a single workflow provided unexpected efficiency gains
Early and continuous user involvement was critical to identifying true pain points and validating solutions
Designing for minimal client friction increased approval rates and reduced communication overhead